It seems as though it was only a few years ago when search engines were the only way for customers – old, new, and prospective – to find out about a company’s products and services. Dial-up internet through slow modem connections left us all drumming our keyboards in impatience as we waited for the information to load up onto our hefty monitor screens, and patience was required with every click of the mouse.
Keeping pace with the digital revolution
How times have changed – and how quickly! Nowadays, thanks to smartphones, 3G and 4G, and wireless connectivity just about everywhere, we can access almost anything, from almost anywhere. Patience is no longer part of the equation. We want information and we want it right now. If a web page fails to load almost instantly then we are off, tapping, swiping, and clicking our way to a competitor’s site, never to return.
And just when you thought you’d managed to absorb these changes, social media sites such as Twitter, Facebook, Instagram, and Pinterest came along to muddy the waters. From their humble beginnings as ways for people to reach out and communicate with each other, they have now become key players in any digital marketing strategy. If your company, business, product or service isn’t currently employing social media sites as part of your digital marketing campaign then you could be selling yourself short.
The World Wide Web has grown exponentially, and the opportunities to make money through online advertising is beyond the comprehension of most of us. According to Digital Marketing Magazine, consumers spend around $1.3 trillion on eCommerce sites.
Making business interactive
With so much competition around a website needs to provide something more than just a breakdown of products and services. Customers want to engage with each other and with businesses and also want to make their views and opinions known, which is why social media sites are so important in spreading the news about your own brand.
A blog article points out that over 85% of marketing personnel consider social media to be an important aspect of any digital marketing strategy.
Get it right, and social media can increase your customer base, replace traditional word-of-mouth endorsements, often to a quite astonishing degree, and can give you a platform to become an ‘expert’ in your field. Well-crafted and timely posts raise your profile, as users forward comments that they like, increasing your audience far more than any traditional print marketing campaign.
Of course, unless you happen to be an expert in social media, it’s well worth employing the services of someone who is, to get your digital marketing strategy working for you. If you’re on the lookout for an AdWords consultant in London, which has vast experience in the field of digital marketing campaigns and can construct an appropriate platform for you to target high-quality leads.
When you’re trying to increase sales figures a good social media marketing campaign can have a huge impact on revenue. This is when it really pays to call in professional assistance.